Search Engine Results Page (SERP)

by autorepairsites on December 2, 2011

The Search Engine Results Page

When a person searches for “auto repair” on a search engine like Google.com there are typically three sections on the page that show up: (1) “Ads” (also known as “paid search” or “sponsored listings”), (2) the “free” listings in the center of the page (called “organic” or “natural” listings), and (3) the map listings.

It’s estimated that in any given month there are over 3 billion online searches which are local in nature – consumers looking for relevant services in specific locations. Given this enormous number, it’s no mystery why search engines, and by extension the three main sections of the page (ads, organic, and maps), hold the key to a strong online presence and ultimately more new customers.

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